Coming from Bluefin Tamashii USA's official Facebook...
For those not in the know, Bluefin is Bandai's North American distributor, responsible for bringing over each and every Mega Man D-Arts figure to our side of the pond.
Maybe this a teaser for the next D-Arts? Or a San Diego Comic-Con exclusive? A special variant of an already existing figure? A few possibilities, certainly.
Hopefully we won't have to wait too long to get some answers. Needless to say, I'll be keeping an eye out for future updates. Feel free to speculate in the meantime!
Source: Tamashii.USA (Thanks to everyone who sent this in!)