Because this is mostly directed at the Facebook-based Get Me Off the Moon campaign (aka 100,000 Strong for Mega Man Legends 3), I though this was worth sharing. On Ask Capcom, user Metal asked if there's any correlation between a game's Facebook "likes" and prospectful sales. Corporate Officer Christian Svensson stepped in to provide some insight:
"In my opinion, they can be an indicator of interest (one of many... presales being a much better indicator). I think it's fair to say that a low number of likes or Twitter followers or G+ circles would indicate not a lot of interest in said title. Now, does a high number of any/all of the above mean sales success is assured? Is there a way to broadly correlate Facebook likes to sales revenue? Absolutely not.
There's still a sizable gap between the investment required by someone to click "a thumbs up" than to reach in their wallet and buy a product.
The indicators aren't without value, but it's a temperature read. Nothing more, nothing less."
In other words, likes are not the de facto indicator. There's some value in them, but they don't translate to software sales. Variables like pre-order data tell Capcom that there is a stronger correlation between sales and profit. Facebook likes, Twitter followers, and Google+ Circles cannot be held in the same regard.
By no means does this belittle the efforts of Get Me Off the Moon. The likes generated by the campaign has, at the very least, vocalized an interest in the product... more so than initially perceived by those original Devroom numbers. So long as the group continues to grow and pump out products of support (i.e., the tribute album, the model rocket and so on), I think Capcom will continue to be mindful that there are people out there who want to see this thing realized.
Source: Ask Capcom